Counter Climate Change backfire effect with #RiseForClimate
A growing body of research over a range of issues shows that evidence that threatens someone’s worldview can actually backfire and strengthen people’s beliefs. (Dr. John Cook UQx DENIAL101x 6.2.2.1 Worldview backfire effect ) As if it isn’t difficult enough already to communicate the urgency behind addressing Climate Change, our brains may be hard-wired to resist such information. Good grief. According to Dr. Cook, we would be wise to understand what is driving climate denial and the importance of the world views of those we are trying to reach with climate science. We are trying to communicate with the large undecided majority; we are not trying to change the minds of hardened climate deniers (which just makes them double-down their denial, anyway). We need to explain two things: the science of Climate Change, and how that science can be distorted. And how, during these tumultuous times, do we get beyond the ‘fake news’ meme going on in the US and leverage the right of the public to b...